I started at HPE in 2020 as an account manager and spent five years there across sales, category management and business development. In 2025 I joined Inect as COO, and in early 2026 Panenco acquired the company. I started at Panenco as Product Manager and now lead growth.
What drives me is digitisation and what it does for an organisation. With the basics in order and the repetitive work automated, people get their time back for the work that matters, decisions rest on real numbers, and a small team can do the work of a much larger one. AI makes that step bigger still, once the digital foundation is solid. Most SMEs know this and are looking for where to start. That first step is where I like to help.
Where it helps, I bring in developers or specialists from my network to get from plan to implementation.
Career
- 2026 to nowProduct Manager, then Growth LeadNowPanenco
- 2025 to 2026COOInect, acquired by Panenco
- 2023 to 2025Business Development ManagerHewlett Packard Enterprise
- 2022 to 2023Category ManagerHewlett Packard Enterprise
- 2020 to 2022Account ManagerHewlett Packard Enterprise
- 2019 to 2020MSc Business Economics, exchangeHumboldt-Universität zu Berlin
- 2014 to 2020MSc Business EconomicsKU Leuven
Where I've built experience.
The areas I've worked in long enough to have an opinion about.
Hybrid cloud
Balancing on-premise and cloud workloads for performance, cost and control.
Datacenter infrastructure
Compute, storage, networking and lifecycle management, from five years of enterprise sales at HPE.
Software development
How software gets planned, built and shipped, from requirements to deployment.
AI-assisted development
Building working products quickly with AI tools, on my own or with a small team.
Go-to-market
Enterprise sales and channel strategy at HPE, and positioning and pipeline today at Panenco.
Want to know whether this matches what you're dealing with?
Ask meTools I work with.
The platforms I use and advise on regularly. Pick a category to filter.
- Microsoft 365
- SharePoint
- Azure
- Copilot
- Teams
- Google Workspace
- Google Cloud
- Google Analytics
- Gemini
- AWS
- Claude
- OpenAI
- Cursor
- GitHub Copilot
- Lovable
- GitHub
- Vercel
- Webflow
- Wix
- Figma
- Notion
- monday.com
- Trello
- Jira
- Linear
- Excalidraw
- Lucidchart
- Salesforce
- HubSpot
- Slack
- Zapier
- Skrapp
- LinkedIn Sales Navigator
- Attio
Let's talk about your next step.
A first call is free and carries no obligation. If I'm not the right person for it, I'll tell you, and I'll usually know someone who is.
Get in touch